ZaloPay And The Battle In Super App Platform In Vietnam

Zalo joins the growing list of Vietnam’s so-called “super apps” which are leveraging their extensive user base to gain a foothold into numerous businesses.

A super app is a “powerful app” that incorporates many functions and features, from social networking and e-commerce to goods delivery, and e-payment.

Grab, Now, Zalo and Go-Viet are currently Vietnam’s biggest players.

Who are they?

What is their value proposition?

Rise of the “super apps” and the battle between the biggest player

The biggest player: WeChat

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