Super App Strategy: How To Make A Profit From Super Apps

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Super Apps: Why They Matter?

What is super app?

super app successful cases, examples of super apps, list of super-app

Standalone App vs Super App Strategy

Instagram case study

The rise of Super App

WeChat

Grab

  • Financial service — GrabPay refers to a collection of all cashless payment methods from your linked ATM card to International Debit Card (Debit Visa/ MasterCard/ Amex/ JCB).
  • Hotel bookings — Grab partnered with Agoda and Booking.com to allow users to compare prices and book hotels and apartments.
  • Healthcare — Grab formed a joint venture partnership with China’s Ping An to provide integrated medical services such as consultation, medicine delivery, and appointment bookings through an online platform.
  • Food delivery — GrabFood is a food delivery platform that offers the most dependable service providing the widest range of food offerings with best value-for-money and fastest speed of delivery.
  • Parcel delivery — GrabExpress is a on-demand delivery service, with the aim of providing a fast, convenient, safe and affordable on-demand door-to-door delivery service.

So, What Strategy Behind Every Successful Super App

1. Strong core use case

2. Good payment system

GoJek

3. Third party programs

  • JD.com, China’s largest online retailer by revenues, operates several different WeChat mini-programs. The mini-program helps customers in China’s lower-tier cities group-buying, livestreaming, and C2M manufacturing products.
  • Wal-Mart’s mini-program provides wide selection with on-demand delivery services and e-commerce ordering for longer-tail, higher-value products.
  • Rothy’s is one of America’s hottest new sustainable footwear brands. As a direct-to-consumer brand, Rothy’s virtual showroom creates a superior customer experience and helps the brand stand out amidst numerous peers.
  • King Power is Thailand’s largest chain of duty-free stores. Its WeChat mini-program lets tourists pre-order items in advance and pick them up at airport duty-free stores.

How To Get Profit From Super Apps

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  • Companies don’t need to develop their own super apps. Instead, you can join the ecosystems that already exist.
  • Even if you need a standalone app, you can adapt the super app strategy after that.
  • Super apps help earn fees and commissions from transactions, monetization opportunities as well as advertising opportunities.
  • There’s higher user retention. Because super apps offer much more than standalone app, users can comeback for its convenience.
  • From the user’s perspective, you don’t have to download new apps for daily activities.
  • Mini programs require fewer clicks to do a task than a stand-alone app. Because users don’t have to go outside the super app.
  • When comparing to create a single app, the cost, resources, and time in building super app is higher.
  • A great user experience will make your users happier.
  • If your services are too specific, it might not make sense to integrate them into one platform.

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