Want to book a grab, order food online to your doorstep, make a payment online, or shop a latest clothing no longer limited in the mall,… many apps come on your mind, right? But, over the last 5 years, a new technology trend has been released — Super App!
As the name suggests, super app is all-in-one experience to access to many different services, saves phone space without having a lot of other apps. Users will be very loyal to an app that is easy to use, friction free, functional, provides good services and allows for a multifaceted experience.
The super app model make senses through many apps like WeChat, Grab, Go-Jek,… Most are becoming an essential part of life where you can order your groceries, book travel, and buy a plane ticket all in one place.
But actually what is a super app, which advantages does it have and are super apps the future? Will super app already experience a boom in many other regions?
What is Super App?
The “super app” became a popular buzzword in Southeast Asia after WeChat, Grab and Gojek, the 3 biggest tech startups, began describing themselves.
Super App — Apps Within An App
To begin with, the rise of super apps is getting actively developed mostly in Asia. Super app is described all-in-one managing a consumer’s need in one place. This everyday app incorporates many functions and features, from social networking, eCommerce, to goods delivery and financial services.
Moreover, the super app allows mobile users to use service of third-party merchants without downloading separate apps.
Just singe “super app” you can easily message with friends, order food delivered, call a taxi, shop online any products or services, transfer money,… The list can go on and on. And all this is put a bunch of service together into. Super great, isn’t it?
Do We Need A Super App?
With each new extension, super apps try to get more and more attention, time and money from the user. No matter where you are, a super app is undeniably convenient and make life a bit simpler!
Some advantages of a super app:
- All in one experience in one app
- A variety of services under one umbrella
- Saving phone memory
- Incredible volumes of customer data
- Marketplace capabilities — third parties join into ecosystems
For these reasons, there are many examples of successful case super app in the market!
Successful Case — Examples Of Super App
In the United States, many apps such as Facebook, Messenger, Skype,.. are all exist separately. But in Southeast Asia, you can get everything you need through WeChat, Grab or GoJek,… Here are the list of popular super apps:
Instead of remaining just the messaging app or building a separate functions, Tencent Holding Ltd.’s We Chat rapidly kept users coming back for more and more. WeChat now has more than 1 billion monthly active users globally.
Beside from its basic sending messages, this super chat app: WeChat can also be a commercial app which creates a lifestyle of commodification and convenience through combing multiple functions.
Once using Tencent’s super app. users can access numbers of third-party services like hailing a cab, buying movie tickets, ordering food delivery, paying utility bills, or sending money to friends. All of these are integrated and can be done in one single app!
Not so surprise that Tencent’s WeChat is used in more than two-thirds of Chinese population! Without a doubt, WeChat has become the super app for everything in life.
Like WeChat Pay, Alipay is the payment solutions affiliated with China e-commerce Alibaba. The new Alipay 9.0 no longer is a wallet. These stripped-down apps run within all-in-one platform, which change the way you shop, you spend or manage your finances.
These day, Alipay wallet provides easy mobile access to purchase and pay for products and services from local restaurants, shops and other outlets, as well as to obtain discount e-coupons, and share product recommendations and red envelopes with friends, among other features.
Alipay, the payments solution affiliated with China’s e-commerce juggernaut Alibaba, today announced it surpassed 230 million daily active users and 120,000 lite apps.
Whether it is money transfer, recommending a restaurant, we put you at center stage in Alipay 9.0.
Grab is becoming the everything, everyday app in Southeast Asia! Not only being a leading player in shared transport space, Grab also has taken to expand into food delivery and online payments among other services.
The Singapore’s startup recently secured funds worth USD 1.46 billion (SGD 2 billion) for its ongoing Series H round of funding from SoftBank Vision Fund in March, this year. So that, this ride-hailing brings the total amount raised in the round over US$4.5 billion.
Basically, with one swipe, you can experience anything in the consumer services sector. With more than 2.8 million drivers, Grab has introduced multiple on-demand transportation, paying bills, ordering food, and even booking hotels.
With a large suite of service, Grab — your everyday super app provides enough benefits and functionality to keep users from ever closing the app!
Grab is not alone in the race to become South-east Asia’s leading super app. GoJek — the most fiercer competitor, has expanded outside its Indonesia market.
On the way to become a super app, Go-Jek started operations as a motorcycle ride-hailing on mobile. Moreover, this Indonesia’s startup is now offering services from food delivery to fintech as well as massage services.
Go-Jek currently valued at about $5 billion after additional funding by well-known investors, including Singapore’s Temasek Holdings and Chinese technology giant Tencent Holdings.
Today, this super app business model has grown well beyond their original range of offerings to cover services including lifestyle, entertainment, and financial needs. As expanding regionally all in one app and localizing app in each market, GoJek is differently depending on where you are.
Following on the examples of super apps, Zalo is Vietnam’s premier chatting platform, with more than 100 million users worldwide. On a daily basis, people send about 900 million messages, make 50 million minutes of calls, and deliver 45 million pictures through the app.
Zalo reached the 100 million user milestone earlier this year, while Grab said two out of every ten Vietnamese use its service. This Vietnamese’s super app has been integrating new functions into which include a payment platform called Zalo Pay and Zalo Shop.
Users can also check weather information, buy airline tickets, update health information, and pay electricity as well as water bills… As the result, Zalo joins the list of Vietnam’s super apps to gain a foothold into numerous businesses.
MoMo has made a breakthrough to the 10th most well-funded tech start-up in the Asia-Pacific region by global information services firm CBInsights.
Moreover, Vietnamese start-up Momo was recently ranked as the 36th position in the top 100 global innovative fintech, announced by H2 Ventures and KPMG.
As describing, MoMo is an electronic wallet providing a variety of services with essential needs such as money transfer, paying electricity bills, water bills, hospital fees, banking, games, retail, catering services…
With growing customer data, this MoMo super app partners with many big brands name in Vietnam like Lotte Mart, Circle K, Ministop, Gongcha, Koi, The Coffee House,… The MoMo app has created a super apps meets all of daily necessities through the payment!
This 10 million users’s super app promise a big step! A potential push to promote the development of the entire electronic wallet market in Vietnam in the near future.
Update: Mobile wallet and digital payment app MoMo had signed up a total of 20 million users in early September 2020. From its debut in 2010 to 2015, MoMo E-wallet stands at 500,000. Now, after five years, MoMo wallet users had surged 20-fold.
AgileTech — Super App Platform Services
AgileTech could help you build your own Super Apps platform with:
- High performance and security together with different types of payment gateways.
- We have more than 10 available service mini-apps related to entertainment, hotel — travel — flight services, etc.. which are ready to integrate with your Super App to enrich your Super App services.
- Strong commitment through the warranty period.
Moreover, AgileTech is building 02 Super Apps with huge customer ecosystems about Travel and Young adults (under 30). Promoting your mobile app will help you:
- Accessing to millions of potential users in our Super App ecosystems.
- Tracking user’s behaviors in each mini-app — Measuring marketing statistics.
- The portal mini-center interface will manage all mini-app versions of each developer.