DoorDash: Business Model & Revenue Sources

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What is DoorDash?

For merchants, DoorDash provides a way to deliver goods and a new channel to acquire customers. For consumers, it’s a way to discover new shops in your neighborhood and it’s a huge time-saver. We also provide flexible work and meaningful pay for Dashers.

What is the success story of DoorDash?

DoorDash facts & statistics

  • Founders: Andy Fang, Stanley Tang, Evan Moore & Tony Xu
  • Year of Foundation: 2013
  • Headquarters: San Francisco, California
  • Funding: $2 billion (As of June 2019).
  • Valuation: $12.6 billion (As of June 2019, according to Quartz).

The successful timeline

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Top 5 DoorDash features that make it stand out

  • A pre-delivery option. Customers can easily schedule their order even one week before. Therefore, a lot time is saved on each order especially in the peak time of festivals.
  • Dual rating features. With DoorDash, rating for the food and quality other for the dashers is easy.
  • Usage of AI. This food delivery app works on artificial intelligence to suggest a list to its users, which is based on the people’s choice.
  • Live tracking. Its customers with live tracking features can track where the food has delivered after ordering. They also receive regular updates about the position of the delivery on their device.
  • Top menu option. This helps users easily discover the top foods that have been ordered by numerous customers from a specific restaurant.

Why is DoorDash successful?

Being technologically-driven

Different from competitions

The well-recognized brand

Keeping their options open

What are DoorDash value propositions?

  • Track the driver’s location after placing an order.
  • Customer service is available 24/7.
  • Choose reliable restaurant menus just involving click.
  • A better solution to save money and time.
  • The third-party delivery platform provides marketing and promotion campaign.
  • Offer an extensive customer base.
  • A cheaper way to reach customers, especially if you are small business.
  • No need to hire own delivery man.
  • Earn income.
  • Have chances to get tips from customers.

How does DoorDash satisfy the craving for on-demand delivery platform?

How does DoorDash work?

  • Customers.
  • Restaurant owners.
  • Deliver providers.

Place an order

Make a payment

Track the order

Get order at doorsteps

DoorDash business model canvas

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The restaurants

  • If you don’t have any delivery services, partner with DoorDash. Because the brand has its efficient transport network for any food businesses.
  • With DoorDash’s popularity and wide range, these restaurants can reach a new audience.
  • Businesses that don’t have a proper plan can enjoy the benefit of food delivery with DoorDash.


  • People who love food but don’t have time to go out can enjoy DoorDash.
  • Food lovers who love to order food through an advanced platform, or can’t cook for some reason.
  • Users can use multiple payment options like debit and credit cards conveniently.
  • Take advantages from discounts by ordering food through this platform.


How does DoorDash make money?

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Delivery Fees


Restaurants Pay for Advertising

The future of food delivery industry

Our experience

  • Define a full scope of work includes functions, UX/UI design, prototype
  • Set an estimated budget and plan your resources
  • Testing
  • Delivery



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