Build Online Dating App Like Tinder: Features, Cost & Tech Stack

It may seem that the online dating app is overflowing. The market is oversaturated with too many dating apps like Tinder, Bumble, Hinge, Happn, etc. But what if you still have a worthy dating business ideas?

Many users are living their lives on dating apps with high-quality pairing solutions, representing a big opportunity for developers. Besides, the online dating services market is expected to grow by USD 2.01 billion during 2020–2024, according to the latest market research report by Technavio.

So, entrepreneurs may not want to miss a piece of the chance to enter the market successfully!

If you’re curious about how to build your own online dating app, this article is all you need. We talk about how has online dating app become so popular. We also look at all stages of must-have dating app features, development process as well as how much does it to build a dating app like Tinder.

Are online dating apps profitable?

Many users are living their lives on dating apps with high-quality pairing solutions, representing a big opportunity for developers. Besides, the online dating services market is expected to grow by USD 2.01 billion during 2020–2024, according to the latest market research report by Technavio.

So, entrepreneurs may not want to miss a piece of the chance to enter the market successfully!

If you’re curious about how to build your own online dating app, this article is all you need. We talk about how has online dating app become so popular. We also look at all stages of must-have dating app features, development process as well as how much does it to build a dating app like Tinder.

Table of contents

Are online dating apps profitable?

A quick look at some statistics:

  • Revenue is expected to show an annual growth rate (CAGR 2020–2024) of 9.3%, resulting in a projected market volume of US$2,505m by 2024.
  • Among millennials, more than 30% of the population has revealed that they did find their life partner through online dating sites.
  • 41% of singles have used online dating apps or sites at least once in their life. Among these singles, nearly 68% of them are males.
  • Along with high divorce rates, people seem to find a new partner through online dating services.
  • Currently, people are more to concentrate on their careers. So, many of them choose dates via an online dating app to save time.
tinder revenue and usage statistics 2020
tinder revenue and usage statistics 2020

As a result, the online dating app market is still growing. And there is enough demand for innovative dating apps everywhere. All you need to do is to сome up with a dating app design that makes others fall in love with, differentiate your business by concentrating on a target audience and prepare a clear business strategy as well.

How to create a dating app everyone loves?

First, you should start building a dating app with marketing research. The thing you need to do is to identify and target a specific but sufficient audience. Moreover, there are no reasons to waste time launching an online dating app that doesn’t really concentrate on particular interests, tastes, relationship focus.

To turn your Tinder-like app development, here are the main aspects to follow:

Market & competitors research

Competitor analysis

App name & logo

  • Reflect app core features.
  • Don’t use too many popular words and already existing names.
  • Make it short and easy to spell and remember.
  • Have a searchable keyword for highly shown in the search listing.

You also need to decide your product name sounds familiar to your audience.

Dating app design

  • Use the latest UI/UX design trends like gradient, swipe navigation, storytelling
  • Apply positive and energetic color schemes
  • Design simple and easy-to-use Tinder-like app layout
  • Focus on gestures for app engagement

To make your online dating app apart from the crowd, let’s invest in original features and innovative new approaches also. If you can make the user’s experience more efficient, you’ve succeeded.

Marketing plan

Must-have features of dating apps

At first glance, most dating apps look similar. The dating app workflow is registering, searching for partners, choosing between them, and then starting messages. But depending on consumer expectations, the functionalities for a dating app may vary. Here, we cover the basic feature for an online dating app like Tinder needs.

Sign-in

Dating profile

Discover people

For example, Tinder adjusts discovery settings by age, sex, and distance. In freemium, customers can set distance no more than 10 miles. Not only Tinder, but most online dating apps use location-based services to show users the potential soulmates.

Matching

Another example is free online dating — OkCupid. This online dating app will ask you questions like “What kind of relationship you are looking for?” and compare your answers to other people’s answers. Then, the percentage match with someone higher.

Chat

To improve the experience of using a dating app, Tinder considers implementing GIFS, symbols, stickers, or video calls for more advanced communication.

Push notifications

How much money do the online dating app make?

Advertising

Freemium

Premium

How much does it cost to build app like Tinder?

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